Castelion.

Developed a branded merchandise concept for Castelion, extending the company’s visual identity into a cohesive collection of apparel and accessories. The concept includes custom challenge coins, headwear, morale patches, and graphic apparel, with detailed product specifications and visual renderings exploring embroidery, puff-print textures, and brand integration. The initiative explores how physical merchandise can strengthen employee culture, increase brand visibility, and create a foundation for a future company store.